6 Ways To SEO Optimize
Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
- Content is King Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.
Utilize keywords throughout your post.
- It sounds obvious, but writing great blog posts is a must these days. It’s only going to get more and more difficult to rank in Google using short (<500 words), me-too articles sourced from ideas already shared by other blogs in your space.
- Compelling, well-written and well researched blog posts that are useful and relevant for your audience is what is going to keep your visitors coming back for more. Think original, trust-worthy content that genuinely helps your reader.
- If you become the go-to resource in your niche, links and ranks will come naturally.
What are keywords?
Keywords are the single words, terms or phrases that users type into search engines.
For example, if you wanted to know about what you’re reading right now, you’d probably type into Google: ‘what are keywords?’
When you start typing, Google starts to give you suggestions based on popular searches.
Keyword search tools google suggestions As a blogger, you want all the keywords on your site to be relevant to what people are searching so that your content is visible.
This involves both knowing your audience (what language they use to type in what they are searching for) and what keywords see a particularly high flow of traffic.
Put Keywords in Your Post’s URL
When writing new posts, set the URL to contain your main keywords for the article.
If you have the Yoast plugin installed on your WordPress theme, then this will prompt you anyway.
Also, try to keep the whole URL string as short as possible — it suggests high relevance.
Add Images to Your Content
A post without images is like a pub with no beer; a pizza with no cheese; a holiday without your best friend.
If you can, try and put the keyword at the beginning too. Doing this makes it appear more relevant for the search spiders.
Link to High Quality Sites
I know what you’re thinking: why would I encourage my reader to leave my site?
While websites used to be about stickiness and not letting the visitor leave, we now know that linking to reputable and relevant sites can actually help your blog show up higher in the rankings
This means linking to other companies or tools if you’ve mentioned them in the post, or even other blogs that offer useful information on the same topic- just like we’ve done throughout this article.